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Fundraising & Non-Profits

Build the campaign around the donor journey.

CELAVIV helps non-profit organizations plan, build, market and operate digital fundraising campaigns — from campaign concept and acquisition to landing pages, CRM and follow-up.

Fundraising is more than a donation page.

A successful campaign depends on the message, the audience, the digital experience and the follow-up working together. CELAVIV coordinates those elements as one campaign system.

Campaign system

  1. 01Strategy & objectivesDefine the campaign goal, audience, message and conversion path.
  2. 02Campaign concept & creativeCreate a clear identity, narrative and asset system.
  3. 03Digital fundraising infrastructureBuild campaign pages, landing pages and the digital journey around the call to action.
  4. 04Audience & donor acquisitionUse paid media, lead generation, SEO and audience development where relevant.
  5. 05CRM & follow-upStructure data, routing, communication and supporter follow-up workflows.
  6. 06Optimization & reportingMeasure what is working and improve the campaign around verified data.

Services

Fundraising campaign strategy, campaign positioning, donor acquisition, digital fundraising infrastructure, fundraising websites and landing pages, paid advertising, lead and donor prospect generation, creative and messaging, email/SMS campaign operations where appropriate, CRM and automation, supporter follow-up, volunteer and participant recruitment, reporting and optimization.

Built around fundraising marketing and operations.

CELAVIV provides campaign strategy, marketing, technology, creative and operational services. Donation processing, custody and transfer of funds are handled through the client and/or appropriate payment and fundraising providers, depending on the project structure.

For mission-led organizations.

Engagements may support charities, associations, foundations, educational organizations, youth programs and other mission-led organizations.

Planning a fundraising or supporter-acquisition campaign?